Inspirefest

Naomi McMahon

SVP, head of strategic marketing and partnerships, Universal Music Group and Brands

Naomi McMahon is senior vice-president and head of strategic marketing and partnerships at Universal Music Group and Brands (UMGB). Here, she oversees the development of integrated marketing, digital and experiential music platforms and campaigns for various global brands including American Airlines, M&Ms, Paper Mate and Jose Cuervo, in partnership with some of world’s most influential recording artists and labels.

Prior to UMGB, Naomi held senior marketing positions at companies including Sony Music Entertainment and The VIA Agency. She started her career as a marketing executive at Harley-Davidson Motor Company in Milwaukee, after graduating with a master’s degree from Trinity College Dublin.

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