Nilofer Merchant

Author, ‘The Power of Onlyness’

A celebrated business strategist, innovator and bestselling author, Nilofer Merchant not only illuminates the future of work but also gives us the strategies to win in that future.

She is a former executive of tech companies such as Apple, where she once got sworn at by Steve Jobs himself. Her impressive operational accomplishments include shipping more than 100 products and netting $18bn in revenues. She literally wrote the book of new rules for business and innovators in our social era in 2012. As those insights evolved into accepted truths about our connected world, she again lit the path to the next frontier. Few industries or brands will survive the coming AI and commoditisation unless they understand what Nilofer calls ‘onlyness’ – the experience, talent, perspective and purpose lying untapped in our own people.  

Nilofer was awarded the Future Thinker award by London-based organisation Thinkers50, noting her as the number one person most likely to influence the future of management in both theory and practice.

Nilofer Merchant. Image: Cooper Bates