Rochelle Thielen

Former CEO, Estify

Rochelle Thielen is a passionate advocate and driving force behind the rapidly accelerating automotive and insurtech start-up community. Based in Los Angeles, she has experience as an adviser, board member and as the CEO of a successful venture-backed automotive tech start-up, Estify.

Her career has followed a diverse wave of progressive automotive tech, beginning with a key role in the transition to e-commerce for major automotive companies such as AutoNation and CarsDirect. After being introduced to the automotive claims industry, she went on to spend 10 years working her way up through the corporate ranks at Mitchell International and partnering with the industry’s most accomplished influencers to advance innovation within the ecosystem.

Convinced there was an even faster way to drive technology to market, she was introduced to a small start-up in Los Angeles where she found a new vessel to express her passion for leading-edge solutions. By bringing the relationships and lessons learned from a corporate education to a dynamic start-up, she was able to very quickly advance cutting-edge tech to the largest insurer carriers and OEMs in the US.

Rochelle believes wholly in empowering the next generation of tech leaders. She is a frequent guest speaker and judge for the USC Marshall School of Business. She is also a very active member of the start-up community within Los Angeles, San Francisco and Utah.

In her spare time, she is an avid Spartan Race fanatic and loves to fly helicopters.