Founder and CEO, McPherson Strategies
Susan McPherson is a serial connector, cause marketer, angel investor and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection between brands and social impact, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises.
Susan is a regular contributor to the Harvard Business Review, Fast Company and Forbes, and has more than 25 years of experience in marketing, public relations and sustainability communications. She is a featured speaker at industry events including Net Impact, Center for Corporate Citizenship’s Annual Summit, DLD, TOA Berlin and the Committee to Encourage Corporate Philanthropy’s Summit. She also founded and hosts the bi-weekly #CSRChat on Twitter.
Currently, Susan invests in and advises women-led technology start-ups, including: ZADY, TheLi.st, Lover.ly, News Deeply, Hint Water, Apolitical, Arlo Skye, GoldBean and The Muse. She serves on the boards of USA for UNHCR, Girl Rising, the Pvblic Foundation and the Lower Eastside Girls Club, and previously served on the board of Bpeace. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits, including Girls Who Code, Ocean Collective, She’s the First, The Adventure Project and The OpEd Project.
Susan is a Vital Voices global corporate ambassador and was named as one of 40 Women to Watch Over 40, Fortune’s 55 Most Influential Women on Twitter, Elle’s Top 25 Women on Twitter and Fast Company’s 25 Smartest Women of Twitter.